Chez Suanne’s Purin Experiment Report
While Suanne is in the kitchen making the last batch of the purins, I thought I share with you our random thoughts and some of the learnings and experiences.
In terms of sales, we are pleased. The response was beyond our expectations. We reckon that if we are able to deliver to a wider geographical location, we could sell even more. As it is, we had to limit this to folks in Richmond. Sorry.
Suanne had a total orders of 55 purins. Since it was a Buy Five Get One deal, she made a total of 66 purins. Actually she made more than that for the family too.
This is our little experiment on a few fronts. We had always talked about the food we ate in our posts. However, reading about it is one thing and actually tasting it is another. Words and pictures can only do so much. At times, I was dying to have you actually taste what the ikan bilis (anchovies) is like when I said it is better than any in Vancouver. Or about the Bah Kut Teh made the way it is supposed to be. Stuff like that.
Personally I also wanted to see how we can leverage on the reach of chowtimes to build on a home business. No, we are not really serious about this but we wanted to see how far we can push this forward. We reckon chowtimes is in a position to easily reach out to potential customers where many people are not able to.
I have a few theories in my head that I wanted to prove. With over 11,000 pageviews everyday and with a very specific demographic, I think there is a potential to target this one specific food item to corner the market. I am not telling what yet! LOL!
While Suanne is making purins this time round, this is not the end goal. This is just a … (more…)