While Suanne is in the kitchen making the last batch of the purins, I thought I share with you our random thoughts and some of the learnings and experiences.
In terms of sales, we are pleased. The response was beyond our expectations. We reckon that if we are able to deliver to a wider geographical location, we could sell even more. As it is, we had to limit this to folks in Richmond. Sorry.
Suanne had a total orders of 55 purins. Since it was a Buy Five Get One deal, she made a total of 66 purins. Actually she made more than that for the family too.
This is our little experiment on a few fronts. We had always talked about the food we ate in our posts. However, reading about it is one thing and actually tasting it is another. Words and pictures can only do so much. At times, I was dying to have you actually taste what the ikan bilis (anchovies) is like when I said it is better than any in Vancouver. Or about the Bah Kut Teh made the way it is supposed to be. Stuff like that.
Personally I also wanted to see how we can leverage on the reach of chowtimes to build on a home business. No, we are not really serious about this but we wanted to see how far we can push this forward. We reckon chowtimes is in a position to easily reach out to potential customers where many people are not able to.
I have a few theories in my head that I wanted to prove. With over 11,000 pageviews everyday and with a very specific demographic, I think there is a potential to target this one specific food item to corner the market. I am not telling what yet! LOL!
While Suanne is making purins this time round, this is not the end goal. This is just a … starting experiment since Purin was at the top of reader’s mind.
As a matter of fact, we made a very bad assumption on the cost of production which led us to make a slight loss of 2 cents per purin cup! That is certainly a learning. That 2 cents loss was not the point of this exercise. It was the learnings and being able to achieve a goal that matters to us.
The two major things that caused the loss is firstly our inability in sourcing a cheaper purin cup. But we did learn about plastics and their properties in the process! We contacted a supplier who was trying to help us source for an appropriate cup. We had specific requirements about size, shape, type of plastics, tight lids, etc. We finally found one that suits the purpose but gosh, the minimum order is 2500 cups. LOL! So in the interest of making our “customers” happy by not delaying the delivery any further, we decided to take a hit and buy the purin cups from Daiso. Those are 45 cents each while if we get in bulk we would be looking at 5-10 cents only. So this killed what every ka-ching thoughts we had … all in the name of customer satisfaction. LOL!
The other thing is our misplaced desire to give away that free one purin for every five bought. Each of the purin is $1.25 and so that is also a direct hit to the profit. Don’t blame us. Suanne and I do not come from families with business ownership background. We are salary-men and professionals. So, yeah … next time got to be careful about giving things away. LOL!
BTW, Suanne had some leftover cups and can take more orders if you want. Same deal … Buy Five Get One for $6.25. It’s a deal you cannot refuse!
Here, enjoy this song played using Chez Suanne’s Purin v0.1.
Anyway, two of the customers had asked Suanne if she can make Japanese style cheesecake, like these. OK, this will be the second phase of the experiment. We will take a few weeks to research this and make some prototypes and then let you know if this is possible. This slightly deviates from our end goal but it is a good diversion.
To help us get started, can some of you share some recipes or info about Japanese Style Cheesecake with us? We would love to hear about where to find the best Japanese cheesecake in town so that we can have a good baseline to measure against. Yeah … this next experiment is about:
- making a Japanese style cheesecake that rivals the best
- branding and packaging
- competitive pricing
- oh yeah … and not making a loss!
This is fun. We love “Chez Suanne” projects like this!
BTW, the end goal is not what you see below. It would be nice if it is. This is reportedly to be the mega mansion of Stanley Ho’s second wife located at 9 High Point Road Toronto. I tried to use Google Map and peak at it from the sky above (see here) but it does not resemble the pictures. Anyway, I received this email and here is what is says:
As of today, January 6, 2011, this mega-mansion located at 9 High Point Road in Toronto , is not only the most expensive listing in Toronto, but all of Canada! There are two pieces of land listed in the Vancouver area for over $30 million, but this is the current front-runner for houses in Canada.
Located in Toronto ‘s most expensive neighbourhood, the house has all the prerequisites for a mega-mansion: 4,000+ sq ft. master bedroom? Check. Bowling alley and indoor pool and tennis courts? Obviously. Multiple kitchens, a gigantic atrium and other over-the-top amenities? Well, you get the picture. And with that, here are plenty more!
Current list price: $26,800,000 CAD ($26.98m USD)